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5 Easy Facebook Marketing Tips for Small Businesses

5 Easy Facebook Marketing Tips for Small Businesses

Facebook is one of the best source for new customers. Acquiring new customers can be done both through free and paid methods. Each has its own pros and cons, but you can always pursue both as long as you have the resources.

I’ve created a list of the best ways to attract new customers for your business.

Here are my top 5. Just simply implementing 2 or 3 of these tips can get you somewhere.

  1. Secure Your Brand Name. This should be the first thing you should do. In case you haven’t yet, you can customize your Facebook’s URL into your brand name. (eg. fb.com/youbusinessname). Doing this helps you establish your brand and could attract new clientele/customers.
  2. Optimize Your Facebook Page. Fill out every detail as accurately as possible. This is good both for brand and can even help your site appear within the top 10 sites in Google for keywords your business is related in.
  3. Keep Your Account Fresh and Updated. Have an event? Post it. Have a promo? Post it. You can also share feeds and news related to your industry. You’ll be surprised at how this simple task can give you great returns. People love fresh pages. They’re always on the look out for something they “like” or “share” from the internet.
  4. Build A List and Fanbase You Can Promote To. This one more tied to paid Facebook marketing or using Facebook Ads. This applies to businesses that can convert online traffic into cash from “real” world.
  5. Master Facebook Ads (or Hire an Expert.) Even without me saying, business owners can start tapping into Facebook’s massive userbase. What’s good about this is that you can specifically target your ads to show to people that aligned with your products or services.

 

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